“We’ve found that our growth is driven substantially by word of mouth. Below are some creative and efficient ways to get your app found in the app stores and to increase your customer base. You’ll need to change it up and think outside of the box to get found…heck, you’re going to need different kinds of creative all working together to get found. In order to have a successful app, you you need to get creative to get customers. The problem is that everyone with an app is using these methods, and it’s easy for app categories to become too saturated. There are a number of ways to promote your app, including Google AdWords, optimizing your app for App Store searches, Google AdMob, Facebook Adverts (you can do it only after you have crossed a minimum app download limit), display advertising-the list goes on and on. One thousand apps a day, plus a monstrous amount of apps that are already live, means the competition for downloads, search space, and customers is fierce. Today, the Apple App Store grows by over 1,000 apps each day. Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. Congratulations! You’ve completed your first big hurdle, but success won’t come from immediately. You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the market.
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